Innovator’s Toolbox: Small Business Websites

In today’s day and age, having a website for your small business is one of the most important investments you can make. Eighty-six percent of website visitors come to a site to see information about products and services. This means that the majority of your customer-base will visit your website before deciding if they will purchase from you. With such a huge percentage of sales hinging upon how user-friendly and informative your website is, it is important to get it right.

 

While good websites are vitally important nowadays, it is a common misconception that they are expensive and time consuming, as well. Starting a website from scratch can be a little costly at first, however, if you are just revamping or updating an existing site, this process will be fairly easy and painless. Check out the following facts to see how simple it can be to bring your website up to speed:

 

-The average cost of a website redesign is less than 10% of the marketing budget, but the payoff can be huge. Making your site mobile-friendly or more graphic heavy can help you turn more visitors into customers.

 

-Typically, the process of redesigning an existing website takes less than one month. This can be done in-house or can be outsourced to a local technology and IT company, like SMDG, LLC. Either way, the process will be complete in just a few short weeks.

 

-Web metrics could change by as much as 25%. This is why it is important to ensure that your company website is updated frequently. Technology and the internet are always changing. Be sure that neither your site, nor your client-base, gets left behind.

 

-Thirty-nine percent of people will stop engaging with a website if images take too long to load. That could be 39% of your customers. Be sure that your site is visual and updated so that everything runs smoothly and customers stay on your website to complete their searches and transactions.

 

For more ideas from the Innovator’s Toolbox, visit www.NWISOI.org.

 

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